freelance
6 Future-Focused Skills Freelance Creatives Can’t Afford to Ignore
Ilise Benun, author of seven books for creative professionals, has a good trick for helping clients uncover new writing niches: “Just add the word ‘tech’ and you’ll find an emerging market.”
She illustrated with an example of one client who wanted to work in a very particular field. “She said to me, ‘I want to work with horses.’ So I said, ‘horse tech.’ She then found a whole market that is indeed about horse tech.”
“I think it goes without saying, but it’s all about technology at this point,” Benun added.
Industries and trends like user experience (UX) design, shortform video, and augmented and virtual reality (AR/VR) are radically transforming not only the world we live in, but also the types of writing jobs in demand. Since many emerging tech platforms require strong communications and content strategies as a backbone, they’re likely to provide a wealth of opportunities for freelance writers and creatives.
Below are a few up-and-coming fields you may want to keep an eye on.
1. UX copywriting
Writing for tech generally falls into two camps: explaining or selling tech products and services, or embedding communication and storytelling within tech experiences.
User experience (UX) writing covers a bit of both—and it’s often quite lucrative. A recent salary survey of roughly 750 UX writers by the bootcamp program UX Writing Hub found the median salary for this job title is around $110,000 in the U.S.

So, what do UX writers do? They help users navigate, understand, and interact with tech—including websites, apps, and other digital platforms. These creatives not only develop microcopy for websites and apps, but they often create the “personality” of a digital interface. They may conduct “voice of customer” (VoC) research and work closely with product developers, as well as with graphic and web designers.
For writers with strong project management skills and a penchant for short, snappy, and compelling copy, this may be a great field to enter.
2. Video scriptwriting
While the end result doesn’t look like words on a page, writing is still an essential part of strong video content. And the need for skills like scriptwriting is on the rise: More than 99 percent of marketers in a recent HubSpot survey said they planned to continue using the medium in 2022, and two-thirds said they’d maintain or increase their spend.
Video script text is usually formatted alongside columns for audio and visual elements or with storyboards.
There are plenty of opportunities to write scripts for training videos, instructional videos, and corporate branding videos—not to mention the growing field of content strategy for shortform video channels like Reels or TikTok.
3. Immersive tech writing and design
Beyond websites, apps, and video, we could soon be interfacing with a digital twin of the physical world and economy. Now that Facebook has rebranded itself as Meta, it has all hands on deck to create the metaverse. And it’s not the only company banking on a virtual future.
If the metaverse becomes as hot as anticipated, it will require creatives to develop a keen awareness of the way people interact in VR/AR spaces. Gaming writers and designers will likely feel at home here, and familiarity with crafting open-ended, choose-your-own-adventure-style narratives may come in handy.
4. Working and collaborating with AI
Experts expect the global AI market to grow from around $58 billion in 2021 to $309 billion in 2026. For freelance writers, this is both welcome and worrying, as many AI-powered writing tools have already emerged.
Natural Language Processing (NLP) enables AI to auto-complete search queries in Google or offer automated replies to emails and texts. But it gets more extensive than autocorrect: Jarvis.ai is a full-scale content creation service that uses GPT-3, a deep learning language model, to write human-esque, AI-generated marketing copy.
There are a lot of opinions about this particular tech trend. (Another contributor to The Freelance Creative shared hers in an article earlier this year.) UX writer Anja Wedberg suggested that the rise of AI tools isn’t a reason for human writers to have an existential crisis. “The future won’t be written just by robots or just by humans, but by both,” she wrote. “The best way forward must be a collaboration, not a competition.” Writers may start to incorporate AI-powered tools into their ideation or headline-generation processes, for example.
Benun, for her part, called AI a potential threat. Yet she believes writers will still need to guide its creative use. “Positioning some consulting services along with writing… is the way writers are going to survive the rise of AI,” she opined.
5. Creating for the “creator economy”
The rise of Patreon, podcasts, and other “creator economy” platforms exemplify how individual creators are becoming an entrepreneurial force. Fifty million people considered themselves creators as of November 2021, and that number is only growing.
Danielle Hughes is one example of a creative professional capitalizing on this trend. A copywriting coach who supports influencers in shaping their online presence, Hughes coined the phrase “Genuine Personality Brand.” She helps people cultivate this concept online, ensuring their personalities shine across different channels.
Benun noted that Hughes has “created her own ecosystem… by positioning herself as the authority on an idea that she essentially came up with.”
With the rise of paid subscription newsletters, writers are becoming successful creator economy entrepreneurs themselves, too. There’s even a boom of ex-newsroom-staffers-turned-Substackers like Emily Atkin, a climate change reporter who launched her six-figure newsletter Heated in 2019.
6. Honing emotional intelligence
Creative professionals also need to embrace emotional intelligence (EQ) skills such as empathy, listening, and teamwork.
EQ is especially important for freelancers in times of rapid change (as in, like right now). Personalization, VoC research, and inclusive language all play an important role in today’s—and likely tomorrow’s—marketing sphere. Being thoughtful about creative choices and diligent about fact-checking is one way to avoid any potential faux pas
Case in point: 79 percent of today’s consumers show a preference for products and services that demonstrate environmental and social responsibility. Yet, “greenwashing”—aspirational or misleading environmental advertisements—has prompted the International Chamber of Commerce (ICC) to update its definitions of terms like “net zero.” Freelancers in this field should monitor further updates to avoid spreading misinformation.
Bringing EQ into client relationships matters, too. “It’s kind of cheesy to say… but people will choose to work with you because you care,” Benun said.future proof freelancer, emerging technologies, AI
Via Contently
AI
The Top Freelance Jobs & Skills Dominating 2025 (High-Paying & In-Demand)
Meta Description: Discover the most profitable freelance jobs & skills in 2025. Boost your career with AI, blockchain, and digital marketing trends.
🌍 Introduction: The Freelance Revolution in 2025
The freelance economy experienced significant growth in 2025, reshaping how businesses hire and how professionals build their careers. With AI, blockchain, cybersecurity, and digital marketing driving innovation, freelancers are no longer just side hustlers—they are the backbone of the global workforce. Nearly 50% of companies now rely on freelancers to fill skill gaps, and CEOs increasingly prioritise project-based talent.
For freelancers, this means one thing: opportunity. The right skills can command premium rates, attract high-value clients, and generate millions in organic traffic for personal brands.
🚀 Trending Freelance Jobs & Skills in 2025
1. AI & Machine Learning Specialists
- Why it’s booming: AI powers everything from healthcare to finance.
- Rates: $80–$150/hour
- Keywords: AI freelance jobs 2025, machine learning consulting, artificial intelligence projects
2. Blockchain & Web3 Developers
- Why it’s booming: Decentralized finance (DeFi) and NFTs continue to expand.
- Rates: $70–$120/hour
- Keywords: blockchain freelancing, Web3 developer jobs, crypto consulting
3. Cybersecurity Consultants
- Why it’s booming: With cyberattacks rising, companies pay top dollar for protection.
- Rates: $90–$160/hour
- Keywords: cybersecurity freelance projects, ethical hacking jobs, data protection consulting
4. Cloud Computing & DevOps Engineers
- Why it’s booming: Businesses migrate to cloud-first strategies.
- Rates: $75–$140/hour
- Keywords: cloud computing freelance jobs, DevOps consulting, AWS freelance projects
5. Digital Marketing & SEO Strategists
- Why it’s booming: Competition for online visibility is fierce.
- Rates: $50–$100/hour
- Keywords: digital marketing trends 2025, SEO freelance jobs, content marketing consulting
6. Data Science & Analytics Experts
- Why it’s booming: Data-driven decision-making dominates every industry.
- Rates: $85–$150/hour
- Keywords: data science consulting, analytics freelance jobs, big data projects
7. UX/UI Designers
- Why it’s booming: User experience is a competitive advantage.
- Rates: $60–$110/hour
- Keywords: UX design freelance jobs, UI consulting, product design trends
8. Content Creators & Video Editors
- Why it’s booming: TikTok, YouTube, and Instagram drive demand for creative talent.
- Rates: $40–$90/hour
- Keywords: video editing freelance jobs, content creation 2025, social media freelancing
📊 Table: High-Paying Freelance Skills in 2025
| Skill | Avg. Hourly Rate | Demand Level | CPC Keyword |
|---|---|---|---|
| AI Development | $80–$150 | Very High | AI freelance jobs 2025 |
| Blockchain/Web3 | $70–$120 | High | blockchain freelancing |
| Cybersecurity | $90–$160 | Very High | cybersecurity freelance projects |
| Cloud Computing | $75–$140 | High | cloud computing freelance jobs |
| SEO Strategy | $50–$100 | High | digital marketing trends 2025 |
| Data Science | $85–$150 | Very High | data science consulting |
| UX/UI Design | $60–$110 | Medium | UX design freelance jobs |
Sources:
🔑 Conclusion: Freelancing in 2025 is About Upskilling
The freelance market in 2025 rewards specialization, adaptability, and continuous learning. Whether you’re diving into AI, blockchain, cybersecurity, or digital marketing, the opportunities are vast and lucrative.
👉 Call-to-Action: Start building your freelance career today by mastering these trending skills. The future belongs to those who innovate, adapt, and seize the global gig economy.
blogging
5 Ways To Leverage Business Coaching To Grow Your Marketing Agency
Business coaching has become a popular way for entrepreneurs to improve their skills and grow their companies. It is a process that involves working with a coach to identify areas of improvement and create an action plan to achieve specific goals. Business coaching can be especially helpful for marketing agencies looking to increase revenue, improve operations, and expand their client base.

There are many ways that business coaching can benefit marketing agencies. For example, a coach can help agency owners identify their unique selling proposition, develop a marketing plan, and create a sales strategy. They can also provide guidance on how to manage finances, build a strong team, and cultivate relationships with clients. By leveraging the expertise of a business coach, marketing agencies can gain a competitive advantage and achieve their goals more quickly.
In this article, we will explore five ways that marketing agencies can leverage business coaching to grow their business. We will provide practical tips and advice on how to work with a coach, develop a growth mindset, and implement effective strategies to achieve success. Whether you are a new agency owner or an experienced marketer, this article will provide valuable insights into how to take your business to the next level.
Identifying Growth Opportunities

As a marketing agency owner, it’s important to identify growth opportunities to remain competitive and expand your business. Business coaching can help you identify these opportunities and develop strategies to leverage them effectively.
Evaluating Current Marketing Strategies
The first step in identifying growth opportunities is to evaluate your current marketing strategies. This includes analyzing your target audience, messaging, channels, and tactics. A business coach can help you assess your strengths and weaknesses and identify areas for improvement.
One effective way to evaluate your current marketing strategies is to conduct a SWOT analysis. This involves identifying your agency’s strengths, weaknesses, opportunities, and threats. By doing so, you can gain a better understanding of your agency’s position in the market and identify areas where you can improve.
Setting Clear Growth Objectives
Once you have evaluated your current marketing strategies, the next step is to set clear growth objectives. This involves defining specific, measurable, achievable, relevant, and time-bound (SMART) goals that align with your agency’s overall vision and mission.
A business coach can help you set realistic growth objectives that take into account your agency’s strengths, weaknesses, opportunities, and threats. They can also help you develop strategies to achieve these objectives and track your progress over time.
In conclusion, identifying growth opportunities is critical for marketing agency owners who want to remain competitive and expand their businesses. Business coaching can help you evaluate your current marketing strategies, set clear growth objectives, and develop effective strategies to achieve them.
Optimizing Team Performance

Enhancing Team Skills and Knowledge
One of the main benefits of business coaching is the opportunity to enhance the skills and knowledge of your team. A coach can work with your team to identify areas where they need to improve and provide guidance on how to develop those skills. This can include training sessions, workshops, or one-on-one coaching sessions.
To make the most of this opportunity, it’s important to be open to feedback and willing to make changes. Encourage your team to share their goals and aspirations with the coach so they can work together to develop a plan to achieve them.
Fostering a Productive Work Environment
Another way business coaching can help your marketing agency is by fostering a productive work environment. A coach can work with you and your team to identify areas where productivity is lacking and provide guidance on how to improve it.
This can include setting clear goals and expectations, creating a positive and supportive work culture, and implementing systems and processes to streamline workflows. By creating a productive work environment, you can increase efficiency, reduce stress, and improve overall job satisfaction.
Overall, optimizing team performance through business coaching can have a significant impact on the success of your marketing agency. By enhancing skills and knowledge and fostering a productive work environment, you can unlock the full potential of your team and achieve your business goals.
Implementing Effective Systems

As a marketing agency owner, it’s important to implement effective systems to streamline processes and increase efficiency. This can be achieved through various strategies, including streamlining agency processes and leveraging technology.
Streamlining Agency Processes
One way to streamline agency processes is to clearly define roles and responsibilities for each team member. This ensures that everyone knows what is expected of them and can work together more efficiently. Additionally, setting up a system for regular check-ins and progress updates can help keep everyone on track and ensure that tasks are completed in a timely manner.
Another way to streamline agency processes is to implement a project management system. This can help keep track of deadlines, assign tasks to team members, and monitor progress. By having all project-related information in one place, it can be easier to manage and keep everyone on the same page.
Leveraging Technology for Efficiency
Technology can be a powerful tool for increasing efficiency in a marketing agency. For example, using automation software can help streamline repetitive tasks such as social media scheduling or email marketing campaigns. This frees up time for team members to focus on more important tasks and can help increase overall productivity.
Another way to leverage technology is to use cloud-based tools for collaboration and file sharing. This allows team members to access files and work on projects from anywhere, which can be especially helpful for remote teams. Additionally, using tools such as video conferencing can help facilitate communication and collaboration between team members who may not be in the same location.
By implementing effective systems, marketing agency owners can increase efficiency and productivity, ultimately helping their agency to grow faster.
Building Strong Client Relationships

As a marketing agency owner, building strong client relationships is crucial to growing your business. Here are two ways to do it:
Understanding Client Needs
To build a strong client relationship, it’s important to understand their needs. This means taking the time to listen to their goals, challenges, and pain points. By understanding what they’re looking to achieve, you can tailor your marketing strategies to meet their needs.
One way to do this is by conducting regular check-ins with your clients. This can be done through phone calls, emails, or in-person meetings. During these check-ins, you can ask questions and gather feedback to ensure that you’re meeting their expectations.
Delivering Consistent Value
Another way to build strong client relationships is by delivering consistent value. This means providing high-quality services that meet or exceed their expectations. By consistently delivering value, you can build trust and establish a long-term relationship with your clients.
To deliver consistent value, it’s important to have clear communication with your clients. This means setting expectations upfront and providing regular updates on your progress. You should also be willing to go above and beyond to ensure that your clients are satisfied with your services.
Overall, building strong client relationships is essential to growing your marketing agency. By understanding client needs and delivering consistent value, you can establish trust and build long-term partnerships with your clients.
blogging
Unlocking Success: A Comprehensive Guide on How to Make Money as a Travel Blogger and Vlogger
Introduction
In today’s digital age, the world of travel blogging and vlogging has exploded, allowing individuals to turn their passion for travel into a profitable career. This article will delve into the strategies and tips on how to make money as a travel blogger and vlogger, providing insights based on real-time data and trends in the industry.
Understanding the Landscape
To effectively monetize your travel content, it’s important to have a good understanding of the current state of travel blogging and vlogging. Thanks to the emergence of social media platforms such as Instagram, YouTube, and TikTok, travel influencers have become increasingly popular, drawing in a large following of travel enthusiasts.

Building Your Brand
Establishing a strong personal brand is essential for success in the travel blogging and vlogging industry. Define your niche, create high-quality content, and engage with your audience to build a loyal following. Consistency and authenticity are key factors that will set you apart from the competition.
Monetization Strategies
1. Sponsored Content
Collaborating with brands for sponsored posts, reviews, and promotions is a common way for travel bloggers and vloggers to monetize their platforms. As your following grows, brands will be willing to pay for exposure to your audience.
2. Affiliate Marketing
By promoting products or services through affiliate links in your content, you can earn a commission for every sale or lead generated. Choose affiliate programs that align with your brand and audience to maximize your earnings.
3. Ad Revenue
Monetize your blog or YouTube channel through advertising networks like Google AdSense or Mediavine. As your traffic increases, you can earn passive income from ad placements on your content.
4. Selling Products or Services
Create and sell your products such as e-books, merchandise, online courses, or photography prints. Offering services like travel consulting or photography sessions can also be a lucrative revenue stream.
Leveraging Social Media
Utilize social media platforms to expand your reach and engage with your audience. Share your travel experiences, and behind-the-scenes content, and interact with followers to build a strong community. Collaborate with other influencers and participate in social media campaigns to increase your visibility.
Diversifying Income Streams
To ensure long-term success as a travel blogger and vlogger, diversify your income streams. Explore opportunities such as public speaking engagements, brand partnerships, sponsored trips, and hosting workshops or events to supplement your earnings.
Staying Relevant and Engaging
In a competitive industry like travel blogging and vlogging, staying relevant and engaging is crucial. Keep up with industry trends, adapt to algorithm changes on social media platforms, and consistently produce high-quality content that resonates with your audience.
Conclusion
Making money as a travel blogger and vlogger requires dedication, creativity, and a strategic approach to monetization. By building a strong brand, leveraging multiple income streams, and staying engaged with your audience, you can turn your passion for travel into a sustainable and rewarding career. Embrace the journey, stay authentic, and watch your success soar in the dynamic world of travel blogging and vlogging.
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