freelance
Retaining talent may be about proper employee training, not perks
Forrester’s report details a clear disconnect between the training provided by executives and their employees’ need for additional resources within their defined roles.
Since the Great Resignation, some businesses have begun to get creative with perks to try and attract employees to their organizations, but providing ping pong tables and snacks may not be enough. New research from Forrester and Tableau illustrates that these benefits are less desirable for workers than increased data literacy and training programs to help employees hone their data skills in particular areas that would assist with their roles.
Over 1,000 decision-makers and 1,000 employees were surveyed in the study, detailing why data skills training is so important to workers every day.
Increased data literacy is a must
The report details that nearly 80% of employees mentioned being sufficiently trained in a set of skills, would lead to these workers remaining at their current roles for longer stretches of time. These data skills are vital to all workers, as 70% are expected to use data on a daily basis within the next three years.
Both executives and their employees agree that these data skills are crucial for daily operations, and 82% of the decision-makers surveyed said they expect basic data literacy from all employees in their department. Statistically, this does not mean that employees feel they are receiving the training they need to be successful in their positions. Of the employees surveyed, only 47% said they were offered data training by their employer, a number that will need to increase if organizations are hoping to retain most of their workforce.
Data expansion across all areas of business was also tagged as a must, as the skills originally only needed by specialists are now required across all levels of the organization. IT workers in addition to human resources and operations listed data skills as the most important skills for their respective roles. These skills in particular were:
- Customer insights
- Analytics
- Finance/Accounting
- Human resources/Training
- IT
- Marketing/Advertising
- Operations
- Product
- Research
- Engineering
Employees aren’t getting the training needed
As the number of areas employees need for data literacy continues to grow, the gap between the skills required and the amount of training received is expanding. Just 40% of workers surveyed said their job is providing the data skills they are expected to have, and on the opposite side, three-quarters of decision-makers say they believe workers should hold themselves accountable and improve their own data skills. The expectation that workers are responsible for picking up the skills they can, while remaining productive in their roles signals a clear disconnect between the workforce at large and the decision-makers.
Employees have also shown to be averse to speaking up when it comes to this lack of training, according to the study. Many workers fear that voicing these opinions will reflect negatively on them, as 26% said they talked to their managers about increased training and 16% said they complained about lack of instruction offered. This discrepancy between employees not wanting to be looked on as discontent by their managers has created a cone of silence around many workers, causing them to trudge on despite not always having the requisite skills needed.
From a managerial perspective, the lack of in-house knowledge and skills combined with the absence of company-wide initiatives and support is also contributing to decreased training. Decision-makers say that 26% of basic data skills training and 9% of advanced training originate outside of departments and teams, forcing the responsibility of training employees to the department levels. These teams also report budget constraints and lack of support when implementing increased data education.
Data training housed within the organization can lead to increased levels of satisfaction by employees, according to Forrester, as 80% of workers say they would be more likely to stay with a company with sufficient training initiatives for their roles.
What can companies do?
With this data, it is imperative that these initiatives are implemented from the top down. According to the report’s findings, high-maturity organizations provide training in wide ranges of data skills for all employees, and multiple training modes. The companies with lower satisfaction ratings by their workers are the opposite, offering just a small range of skills and limited training opportunities.
A companywide mandate for regular training can cause employees to experience a greater level of fulfillment within their organizations and can lead to them sticking around longer, but top-level leadership and strategists have to make it a priority. Also, company leaders should not saddle the ground levels of management with no budget and all the responsibilities. If enterprises can provide these wanted and needed data skills, they may notice an increase in morale within their workforce, and the benefits should follow. Via TR
AI
The Top Freelance Jobs & Skills Dominating 2025 (High-Paying & In-Demand)
Meta Description: Discover the most profitable freelance jobs & skills in 2025. Boost your career with AI, blockchain, and digital marketing trends.
🌍 Introduction: The Freelance Revolution in 2025
The freelance economy experienced significant growth in 2025, reshaping how businesses hire and how professionals build their careers. With AI, blockchain, cybersecurity, and digital marketing driving innovation, freelancers are no longer just side hustlers—they are the backbone of the global workforce. Nearly 50% of companies now rely on freelancers to fill skill gaps, and CEOs increasingly prioritise project-based talent.
For freelancers, this means one thing: opportunity. The right skills can command premium rates, attract high-value clients, and generate millions in organic traffic for personal brands.
🚀 Trending Freelance Jobs & Skills in 2025
1. AI & Machine Learning Specialists
- Why it’s booming: AI powers everything from healthcare to finance.
- Rates: $80–$150/hour
- Keywords: AI freelance jobs 2025, machine learning consulting, artificial intelligence projects
2. Blockchain & Web3 Developers
- Why it’s booming: Decentralized finance (DeFi) and NFTs continue to expand.
- Rates: $70–$120/hour
- Keywords: blockchain freelancing, Web3 developer jobs, crypto consulting
3. Cybersecurity Consultants
- Why it’s booming: With cyberattacks rising, companies pay top dollar for protection.
- Rates: $90–$160/hour
- Keywords: cybersecurity freelance projects, ethical hacking jobs, data protection consulting
4. Cloud Computing & DevOps Engineers
- Why it’s booming: Businesses migrate to cloud-first strategies.
- Rates: $75–$140/hour
- Keywords: cloud computing freelance jobs, DevOps consulting, AWS freelance projects
5. Digital Marketing & SEO Strategists
- Why it’s booming: Competition for online visibility is fierce.
- Rates: $50–$100/hour
- Keywords: digital marketing trends 2025, SEO freelance jobs, content marketing consulting
6. Data Science & Analytics Experts
- Why it’s booming: Data-driven decision-making dominates every industry.
- Rates: $85–$150/hour
- Keywords: data science consulting, analytics freelance jobs, big data projects
7. UX/UI Designers
- Why it’s booming: User experience is a competitive advantage.
- Rates: $60–$110/hour
- Keywords: UX design freelance jobs, UI consulting, product design trends
8. Content Creators & Video Editors
- Why it’s booming: TikTok, YouTube, and Instagram drive demand for creative talent.
- Rates: $40–$90/hour
- Keywords: video editing freelance jobs, content creation 2025, social media freelancing
📊 Table: High-Paying Freelance Skills in 2025
| Skill | Avg. Hourly Rate | Demand Level | CPC Keyword |
|---|---|---|---|
| AI Development | $80–$150 | Very High | AI freelance jobs 2025 |
| Blockchain/Web3 | $70–$120 | High | blockchain freelancing |
| Cybersecurity | $90–$160 | Very High | cybersecurity freelance projects |
| Cloud Computing | $75–$140 | High | cloud computing freelance jobs |
| SEO Strategy | $50–$100 | High | digital marketing trends 2025 |
| Data Science | $85–$150 | Very High | data science consulting |
| UX/UI Design | $60–$110 | Medium | UX design freelance jobs |
Sources:
🔑 Conclusion: Freelancing in 2025 is About Upskilling
The freelance market in 2025 rewards specialization, adaptability, and continuous learning. Whether you’re diving into AI, blockchain, cybersecurity, or digital marketing, the opportunities are vast and lucrative.
👉 Call-to-Action: Start building your freelance career today by mastering these trending skills. The future belongs to those who innovate, adapt, and seize the global gig economy.
blogging
5 Ways To Leverage Business Coaching To Grow Your Marketing Agency
Business coaching has become a popular way for entrepreneurs to improve their skills and grow their companies. It is a process that involves working with a coach to identify areas of improvement and create an action plan to achieve specific goals. Business coaching can be especially helpful for marketing agencies looking to increase revenue, improve operations, and expand their client base.

There are many ways that business coaching can benefit marketing agencies. For example, a coach can help agency owners identify their unique selling proposition, develop a marketing plan, and create a sales strategy. They can also provide guidance on how to manage finances, build a strong team, and cultivate relationships with clients. By leveraging the expertise of a business coach, marketing agencies can gain a competitive advantage and achieve their goals more quickly.
In this article, we will explore five ways that marketing agencies can leverage business coaching to grow their business. We will provide practical tips and advice on how to work with a coach, develop a growth mindset, and implement effective strategies to achieve success. Whether you are a new agency owner or an experienced marketer, this article will provide valuable insights into how to take your business to the next level.
Identifying Growth Opportunities

As a marketing agency owner, it’s important to identify growth opportunities to remain competitive and expand your business. Business coaching can help you identify these opportunities and develop strategies to leverage them effectively.
Evaluating Current Marketing Strategies
The first step in identifying growth opportunities is to evaluate your current marketing strategies. This includes analyzing your target audience, messaging, channels, and tactics. A business coach can help you assess your strengths and weaknesses and identify areas for improvement.
One effective way to evaluate your current marketing strategies is to conduct a SWOT analysis. This involves identifying your agency’s strengths, weaknesses, opportunities, and threats. By doing so, you can gain a better understanding of your agency’s position in the market and identify areas where you can improve.
Setting Clear Growth Objectives
Once you have evaluated your current marketing strategies, the next step is to set clear growth objectives. This involves defining specific, measurable, achievable, relevant, and time-bound (SMART) goals that align with your agency’s overall vision and mission.
A business coach can help you set realistic growth objectives that take into account your agency’s strengths, weaknesses, opportunities, and threats. They can also help you develop strategies to achieve these objectives and track your progress over time.
In conclusion, identifying growth opportunities is critical for marketing agency owners who want to remain competitive and expand their businesses. Business coaching can help you evaluate your current marketing strategies, set clear growth objectives, and develop effective strategies to achieve them.
Optimizing Team Performance

Enhancing Team Skills and Knowledge
One of the main benefits of business coaching is the opportunity to enhance the skills and knowledge of your team. A coach can work with your team to identify areas where they need to improve and provide guidance on how to develop those skills. This can include training sessions, workshops, or one-on-one coaching sessions.
To make the most of this opportunity, it’s important to be open to feedback and willing to make changes. Encourage your team to share their goals and aspirations with the coach so they can work together to develop a plan to achieve them.
Fostering a Productive Work Environment
Another way business coaching can help your marketing agency is by fostering a productive work environment. A coach can work with you and your team to identify areas where productivity is lacking and provide guidance on how to improve it.
This can include setting clear goals and expectations, creating a positive and supportive work culture, and implementing systems and processes to streamline workflows. By creating a productive work environment, you can increase efficiency, reduce stress, and improve overall job satisfaction.
Overall, optimizing team performance through business coaching can have a significant impact on the success of your marketing agency. By enhancing skills and knowledge and fostering a productive work environment, you can unlock the full potential of your team and achieve your business goals.
Implementing Effective Systems

As a marketing agency owner, it’s important to implement effective systems to streamline processes and increase efficiency. This can be achieved through various strategies, including streamlining agency processes and leveraging technology.
Streamlining Agency Processes
One way to streamline agency processes is to clearly define roles and responsibilities for each team member. This ensures that everyone knows what is expected of them and can work together more efficiently. Additionally, setting up a system for regular check-ins and progress updates can help keep everyone on track and ensure that tasks are completed in a timely manner.
Another way to streamline agency processes is to implement a project management system. This can help keep track of deadlines, assign tasks to team members, and monitor progress. By having all project-related information in one place, it can be easier to manage and keep everyone on the same page.
Leveraging Technology for Efficiency
Technology can be a powerful tool for increasing efficiency in a marketing agency. For example, using automation software can help streamline repetitive tasks such as social media scheduling or email marketing campaigns. This frees up time for team members to focus on more important tasks and can help increase overall productivity.
Another way to leverage technology is to use cloud-based tools for collaboration and file sharing. This allows team members to access files and work on projects from anywhere, which can be especially helpful for remote teams. Additionally, using tools such as video conferencing can help facilitate communication and collaboration between team members who may not be in the same location.
By implementing effective systems, marketing agency owners can increase efficiency and productivity, ultimately helping their agency to grow faster.
Building Strong Client Relationships

As a marketing agency owner, building strong client relationships is crucial to growing your business. Here are two ways to do it:
Understanding Client Needs
To build a strong client relationship, it’s important to understand their needs. This means taking the time to listen to their goals, challenges, and pain points. By understanding what they’re looking to achieve, you can tailor your marketing strategies to meet their needs.
One way to do this is by conducting regular check-ins with your clients. This can be done through phone calls, emails, or in-person meetings. During these check-ins, you can ask questions and gather feedback to ensure that you’re meeting their expectations.
Delivering Consistent Value
Another way to build strong client relationships is by delivering consistent value. This means providing high-quality services that meet or exceed their expectations. By consistently delivering value, you can build trust and establish a long-term relationship with your clients.
To deliver consistent value, it’s important to have clear communication with your clients. This means setting expectations upfront and providing regular updates on your progress. You should also be willing to go above and beyond to ensure that your clients are satisfied with your services.
Overall, building strong client relationships is essential to growing your marketing agency. By understanding client needs and delivering consistent value, you can establish trust and build long-term partnerships with your clients.
blogging
Unlocking Success: A Comprehensive Guide on How to Make Money as a Travel Blogger and Vlogger
Introduction
In today’s digital age, the world of travel blogging and vlogging has exploded, allowing individuals to turn their passion for travel into a profitable career. This article will delve into the strategies and tips on how to make money as a travel blogger and vlogger, providing insights based on real-time data and trends in the industry.
Understanding the Landscape
To effectively monetize your travel content, it’s important to have a good understanding of the current state of travel blogging and vlogging. Thanks to the emergence of social media platforms such as Instagram, YouTube, and TikTok, travel influencers have become increasingly popular, drawing in a large following of travel enthusiasts.

Building Your Brand
Establishing a strong personal brand is essential for success in the travel blogging and vlogging industry. Define your niche, create high-quality content, and engage with your audience to build a loyal following. Consistency and authenticity are key factors that will set you apart from the competition.
Monetization Strategies
1. Sponsored Content
Collaborating with brands for sponsored posts, reviews, and promotions is a common way for travel bloggers and vloggers to monetize their platforms. As your following grows, brands will be willing to pay for exposure to your audience.
2. Affiliate Marketing
By promoting products or services through affiliate links in your content, you can earn a commission for every sale or lead generated. Choose affiliate programs that align with your brand and audience to maximize your earnings.
3. Ad Revenue
Monetize your blog or YouTube channel through advertising networks like Google AdSense or Mediavine. As your traffic increases, you can earn passive income from ad placements on your content.
4. Selling Products or Services
Create and sell your products such as e-books, merchandise, online courses, or photography prints. Offering services like travel consulting or photography sessions can also be a lucrative revenue stream.
Leveraging Social Media
Utilize social media platforms to expand your reach and engage with your audience. Share your travel experiences, and behind-the-scenes content, and interact with followers to build a strong community. Collaborate with other influencers and participate in social media campaigns to increase your visibility.
Diversifying Income Streams
To ensure long-term success as a travel blogger and vlogger, diversify your income streams. Explore opportunities such as public speaking engagements, brand partnerships, sponsored trips, and hosting workshops or events to supplement your earnings.
Staying Relevant and Engaging
In a competitive industry like travel blogging and vlogging, staying relevant and engaging is crucial. Keep up with industry trends, adapt to algorithm changes on social media platforms, and consistently produce high-quality content that resonates with your audience.
Conclusion
Making money as a travel blogger and vlogger requires dedication, creativity, and a strategic approach to monetization. By building a strong brand, leveraging multiple income streams, and staying engaged with your audience, you can turn your passion for travel into a sustainable and rewarding career. Embrace the journey, stay authentic, and watch your success soar in the dynamic world of travel blogging and vlogging.
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